For Bloomberg, Tanaz Meghjani, Dhruv Mehrotra, and Surya Mattu report sharing of private data.
TikTok’s filtering on the Washington exchange relied on preset keyword lists to identify sensitive categories prohibited under their policies — including race, religion, sexual orientation, political affiliation, union membership and criminal record. The filter hides terms such as “Asian,” “Black,” “Muslim” and “Jewish,” plus US political references like “Democrat,” “Republican,” “MAGA” and “Antifa.” Any terms missing from the preset list were not filtered.
“It’s a flawed and brittle process for filtering unwanted information,” said Zach Edwards, an independent cybersecurity expert who has spent years auditing advertising technology developed by US tech giants.
It seems like the sharing is unintentional yet careless, which is par for the course these days. The honor system might not be enough to keep this internet thing usable long-term.
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