It was a challenge to choose a name for my son, someone who wasn't born yet, because I didn't know where to start amongst hundreds of thousands of choices. So I approached the decision the best way I knew how, through data. That brought me back to Hilary Parker's analysis on the most poisoned name in history, which led me to the most trendy, and then the most unisex. I wanted a name that wasn't automatically associated with a fad or gender ambiguous.
Here's one more criteria I could've added: regionality. (My wife and I already named our son, but the data from the Social Security Administration continues as a source of entertainment.)