Numbers are challenging to understand for many (most?) people, so it can help to use units of measurement that are relatable to readers to reduce friction between data and clarity.
units
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Relatable Units
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Ambiguous Units of Measurement
It’s better to err on the side of obvious than leave things ambiguous.
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Baking units demystified
A handy chart by Andrew M.H. Alexander. Treemap conversion from one gallon, down…