Numbers are challenging to understand for many (most?) people, so it can help to use units of measurement that are relatable to readers to reduce friction between data and clarity.
relative
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Relatable Units
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Using Absolute vs. Relative Scales
The key is assigning an appropriate amount of weight, statistically and visually, for comparisons that make sense.
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FDA commissioner corrects his misinterpretation of reduced mortality
Talking about a possible plasma treatment for Covid-19, the Food and Drug Administration…
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How to Make Baseline Charts in R
By shifting the baseline to a reference point, you can focus a line chart on relative change, which can improve the visibility of smaller categories.