About a year after the launch of the Federal IT Dashboard, business intelligence consultancy Juice Analytics focuses on five areas — message, flow, charts, context, and design fundamentals — where the dashboard could use some improvement.
The first tip on message:
The information designer is responsible for presenting the data in a way that the message is delivered in a clear and understandable way. If the data is left to speak for itself, users can be left confused or frustrated. And in all likelihood they won't to [sp] see the full value of the data. That's particularly tough for this Federal IT Dashboard where a huge amount of effort has been put into gathering consistent data across agencies.
Totally agree with this, but to avoid confusion, let's clarify. You should always let the data speak for itself. It's just that what the data says often seems like a foreign language to non-professionals. It's up to you, the information designer, to translate. The better you can translate, the better the information designer you are.