Deal with data? No doubt you’ve come across the time-based variety. The visualization you use to explore and display that data changes depending on what you’re after and data types. Maybe you’re looking for increases and decreases, or maybe seasonal patterns.
This is a guide to help you figure out what type of visualization to use to see that stuff.
Let’s start with the basics: the line graph. This will work for most of your time series data. Use it when you have a lot of a points or just a few. Place multiple time series on one graph or place one. Mark the data points with squares, circles, or none at all. Basically, if you’re not sure what to use, the line graph will usually do the trick.
An example: Comparing Roger Clemens to Hall of Fame Pitchers
Scatterplots work well if you have a lot of data points. Because the dots are small, it doesn’t work well if you only have a few points. Scatterplots also work well when your measurements aren’t nicely structured. For example, if your measurements aren’t equally spaced, a line graph probably wouldn’t work.
An example: Oxygen Concentration Over Time
Bar charts work best for time series when you’re dealing with distinct points in time (as opposed to more continuous data). They tend to work better when you have data points that are evenly spaced in time.
Use this the same way you would a bar chart when you have multiple categories (hence the stacking). The stacks represent a significance in the sum of the parts. Don’t stack if the parts don’t go together though.
An example: Bad Housing Loans in Forclosure
The stacked area is the stacked bar’s more versatile sibling. Use this if you’ve got a lot of data points in time and there isn’t enough room for a bunch of bars.
An example: Past 25 Years of Consumer Spending
The bubble plot is like a scatterplot, but instead of small dots, you size circles by some other metric. This way you can show two measurements at once over time. Hans Rosling’s TED talks made this visualization method especially popular in the past couple of years.
An example: Income per Person and GDP by Gapminder
Color to show changes tends to be underutilized. It’s easier to see differences in height than it is to see differences in shades of gray, but if you’re limited by space or need to show a lot at once, color can be a good solution. The main challenges with color, that should play a role in the design process, are choosing color scale and dealing with the small portion of the population who is colorblind.
An example: Congestion in the Sky
Timelines work for events i.e. you’re most interested in time of occurrence. While they don’t work well if you have a lot of data, you can combine the timeline with any of the above to pretty good effect.
Again, like the guide to proportions, showing every single data point can work well when you’re interested in the details of every event. This obviously takes up a lot of space, but is sometimes effective when you need to humanize the data.
An example: The Pitching Dominance of Mariano Rivera
Animation opens up a whole other bag of worms, and it can tricky if you don’t know what you’re doing. It can, however, work really well if you do know what you’re doing. With animation, you can basically take any static graphic, create one for every point in time, and then string them together like a video.
An example: Watch the Giants of Finance Shrink and Then Grow
Finally, if all else fails, you can always show your data in a basic table. If there aren’t that many data points, a table usually works just fine. Many of the above options will also fit together nicely.