Social Media Usage by Age
Social media apps are on a lot of phones these days, but some tend towards a younger audience and others an older. Some are common across the population. Here’s the breakdown by age for American adults in 2021, based on data from Pew Research Center.
18 TO 29 YEARS OLD
30 TO 49
50 TO 64
65 AND OLDER
84% said they used at least one social media site.
81% said they used at least one social media site.
73% said they used at least one social media site.
45% said they used at least one social media site.
0% USED IN 2021
100%
0%
100%
0%
100%
0%
100%
YouTube
YouTube
YouTube
YouTube
Snapchat
TikTok
Nextdoor
Snapchat
Nextdoor
TikTok
TikTok
TikTok
Snapchat
Nextdoor
Nextdoor
Snapchat
0%
100%
0%
100%
0%
100%
0%
100%
Source: Pew Research Center / By: FlowingData
18 TO 29 YEARS OLD
30 TO 49
50 TO 64
65 AND OLDER
84% used at least one social media site.
81% used at least one social media site.
73% used at least one social media site.
45% used at least one social media site.
USED IN 2021
0%
100%
0%
100%
0%
100%
0%
100%
YouTube
YouTube
YouTube
YouTube
Snapchat
TikTok
Nextdoor
Snapchat
Nextdoor
TikTok
TikTok
TikTok
Snapchat
Nextdoor
Nextdoor
Snapchat
0%
100%
0%
100%
0%
100%
0%
100%
Source: Pew Research Center / By: FlowingData
Snapchat, TikTok, and Reddit tend towards a younger audience, as you might expect. Facebook most common in the oldest group seems right. Nextdoor likely rises with home ownership, so that seems to make sense. LinkedIn relies on employment, so the bump up at middle age makes sense.
I did not expect Pinterest to rise so high in the ranks with age. Scrapbooking?
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