Interactive or not to interactive visualization?

Posted to Design  |  Tags:  |  Nathan Yau

In a recent talk, New York Times graphics editor Gregor Aisch noted that only 10 to 15 percent of readers who visit an interactive visualization on their site actually click on anything. That’s a lot of people who don’t get everything that New York Times interactives have to offer, which begs the question: Is it worth the time and effort to make these things?

As with most design-related things, it depends on the goals and the audience of your visualization. Dominikus Baur explains in detail, drawing experiences from his own work.

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