Disney MagicBands track your theme park activities

Posted to Statistics  |  Tags: ,  |  Nathan Yau

You can now wear a MagicBand when you enter Disneyland to get a more personalized experience, and in return, the park gets to know what their customers are up to. John Foreman, the chief data scientist at MailChimp, describes the new data toy after a trip to the happiest place on Earth.

What does Disney get out of the deal? In short, it tracks everything you do, everything you buy, everything you eat, everything you ride, everywhere you go in the park. If the goal is to keep you in the park longer so you’ll spend more money, it can build AI models on itineraries, show schedules, line length, weather, etc., to figure out what influences stay length and cash expenditure. Perhaps there are a few levers they can pull to get money out of you.

I knew Disney imagineers kept track of park activity, such as line length and congestion areas, but this takes it to the next level. Is it weird that I’m curious how this would work at home?

Favorites

Unemployment in America, Mapped Over Time

Watch the regional changes across the country from 1990 to 2016.

19 Maps That Will Blow Your Mind and Change the Way You See the World. Top All-time. You Won’t Believe Your Eyes. Watch.

Many lists of maps promise to change the way you see the world, but this one actually does.

Divorce Rates for Different Groups

We know when people usually get married. We know who never marries. Finally, it’s time to look at the other side: divorce and remarriage.

Top Brewery Road Trip, Routed Algorithmically

There are a lot of great craft breweries in the United States, but there is only so much time. This is the computed best way to get to the top rated breweries and how to maximize the beer tasting experience. Every journey begins with a single sip.