Disney MagicBands track your theme park activities

Posted to Statistics  |  Tags: ,  |  Nathan Yau

You can now wear a MagicBand when you enter Disneyland to get a more personalized experience, and in return, the park gets to know what their customers are up to. John Foreman, the chief data scientist at MailChimp, describes the new data toy after a trip to the happiest place on Earth.

What does Disney get out of the deal? In short, it tracks everything you do, everything you buy, everything you eat, everything you ride, everywhere you go in the park. If the goal is to keep you in the park longer so you’ll spend more money, it can build AI models on itineraries, show schedules, line length, weather, etc., to figure out what influences stay length and cash expenditure. Perhaps there are a few levers they can pull to get money out of you.

I knew Disney imagineers kept track of park activity, such as line length and congestion areas, but this takes it to the next level. Is it weird that I’m curious how this would work at home?

Favorites

Best Data Visualization Projects of 2016

Here are my favorites for the year.

Think Like a Statistician – Without the Math

I call myself a statistician, because, well, I’m a statistics graduate student. However, the most important things I’ve learned are less formal, but have proven extremely useful when working/playing with data.

The Most Unisex Names in US History

Moving on from the most trendy names in US history, let’s look at the most unisex ones. Some names have …

How to Spot Visualization Lies

Many charts don’t tell the truth. This is a simple guide to spotting them.