Twitter and maps just go well together. The New York Times maps Super Bowl-related tweets over the course of the game. A control timeline is provided up top and several categories are provided so that you can view certain types of tweets e.g. Steelers vs Cardinals and chatter about the ads. It looks like Doritos, Budweiser, and especially Careerbuilder were big hits. I guess Hulu got some buzz too. Press play and watch who's talking about what as the game unfolds.