Schema Design, Google Trends, and Axios collaborated on The New Normal, looking at how searches for certain products has changed since the pandemic started. Keywords were taken from Google’s product taxonomy, and search volumes are from Google Shopping.
From there, the keywords, compared to search from 2019, were categorized as a new normal, unusual, or about the same as before. They categorized the words manually instead of defining a metric, which surprised me. It seems like it would’ve been useful for sorting beyond alphabetical. Still interesting to poke at though.