Adjusting the Point of Reference to Highlight Different Aspects of the Data (The Process #49)

July 18, 2019

Topic

The Process  /  ,

This week, I’ve been thinking about points of reference. They provide an anchor in your charts, and you compare everything else against the anchor. Readers then interpret your charts based on where you set that anchor. Sometimes you want to show the data straight up. Other times, you want to focus on changes or the rate of change.

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