During the Super Bowl, Ring ran a commercial that shows how everyone’s doorbell camera can be joined in a single system to find a lost dog. For 404 Media, Jason Koebler points out the privacy implications for when that system is used to find people.
It does not take an imagination of any sort to envision this being tweaked to work against suspected criminals, undocumented immigrants, or others deemed ‘suspicious’ by people in the neighborhood. Many of these use cases are how Ring has been used by people on its dystopian “Neighbors” app for years. Ring rose to prominence as a piece of package theft prevention tech owned by Amazon and by forming partnerships with local police around the country, asking them to shill their doorbell cameras to people in their neighborhoods in return for a system that allowed police to request footage from individual users without a warrant.
Chris Gilliard, a privacy expert and author of the upcoming book Luxury Surveillance, told 404 Media these features and its Super Bowl ad are “a clumsy attempt by Ring to put a cuddly face on a rather dystopian reality: widespread networked surveillance by a company that has cozy relationships with law enforcement and other equally invasive surveillance companies.”
Well that doesn’t sound very good.
The commercial for your viewing pleasure:
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