Imagining carbon food labels

By purchasing certain foods, we make decisions about the carbon footprint from the production of those foods. Most of us don’t have a good idea of how much difference our choices can make though. Financial Times reports on policymakers working to make the footprint more obvious through food labeling.

Based on estimates from CarbonCloud, a scale on the FT piece weighs the carbon footprint per kilogram of various foods. The scale metaphor threw me off at first, because the item with a lower carbon footprint appeared visually higher. Of course with a scale, something heavier pushes down more, but my brain was thinking in terms of x-y-coordinates. Maybe that’s just me staring at too many charts.