I really like what The New York Times has been doing with augmented reality lately. What usually feels gimmicky is used as a tool to provide scale and detail and to invite closer observation. In their most recent, the Times got in the Halloween spirit and showed the “monsters that live on you.” You can view it in the browser, but it doesn’t quite compare to seeing a human-sized cockroach sitting your living room.
Bugs that live on you, in AR
