The ethics and future of ads to keep sites running is still up in the air. But one thing’s for sure: Ads and their trackers take up a lot of the bandwidth and load time for many sites. This is a problem especially for mobile where data caps and speed are more often an issue than on desktops. The New York Times ran tests on 50 major news sites to estimate the true cost of ads on your phone.
Cost of mobile ads to the consumer
Graphical perception – learn the fundamentals first
Before you dive into the advanced stuff – like just about everything in your life – you have to learn the fundamentals before you know when you can break the rules.