GOOD Magazine is “media for people who give a damn.”
While so much of today’s media is taking up our space, dumbing us down, and impeding our productivity, GOOD exists to add value. Through a print magazine, feature and documentary films, original multimedia content and local events, GOOD is providing a platform for the ideas, people, and businesses that are driving change in the world.
My favorite part of the magazine is the transparency section, which is a series of graphics displaying data in one way or another. The graphic (or video, I guess) above shows what companies are paying to advertise in New York City. The Walmart graphic I talked about earlier is in the most recent GOOD.
What if instead of just a section, there was an entire magazine that was a transparency section? Now that would be awesome. It could be a mix of the media & design in GOOD with some real statistical graphics. It would be a complete visual experience with of course a short blurb on each, but the magazine would focus on the graphics to inspire change and improve awareness. (Picture good. Words…. baaaad.)
Each issue would hover around a specific theme like the environment or economics; or even better, each issue could be more specific covering U.S. pollution or the decline of toy sales. I wonder how hard it would be to start something like that. Online first, print second? Is there a magazine already like this? If there isn’t, there needs to be.