Animated Infographics for the Eat Local, Eat Real Campaign
I love food. I love infographics. Put them together, and this is what you get. As part of the Eat Local, Eat Real campaign, this infographic video (below), produced by Sons and Daughters and Crush of Toronto, argues why we should eat local.
Director Gary Thomas explains:
We all found the statistics pretty eye opening. I think everyone involved changed the way we buy our food. Yohoâ€™s wife had a baby girl in the middle of the project, and I grew a playoff beard which Iâ€™ve been reluctant to shave (just superstitious I guess). Challenges early on were the levels of legal approval the team at Unilever and Ogilvy had to go through on all the stats. Everyone wanted to make sure that the information was fair and irrefutable. All the food in the shoot was Canadian, which is no small challenge in spring. I donâ€™t think Iâ€™ve ever been hugged by agency and their clients in twenty years in the business. That was definitely a high point.
While I still have a feeling that there might be a few holes in the data, as there tends to be with this sort of thing (I'm thinking Sprint's Now campaign), the video itself is well-produced and certainly has me thinking about where my produce comes from.