Fun With Words that Collectively Make Pictures

Posted to Data Art  |  Nathan Yau

People have fallen in love with word clouds that make pictures. Zoom in and you see a bunch of individual words. Zoom out and you see a famous person’s face. It is a dictionary or a portrait? Mystical. TBWA/Chiat/Day, an advertising agency in Nashville, Tennessee of all places, brings the concept to promotion for the 2009 Grammy Awards – in animated form. Float through the cloud of songs and lo and behold, it’s Stevie Wonder.

It’s only a matter of time until someone creates the next version of Wordle. Let people upload a picture and some words and then charge people a few bucks for a printed poster. It’d be a huge hit. It’s the perfect gift I tells ya. I’m looking at you, Jeff. We need to talk.

[via uncovering data]


  • Ummmm…Chiat Day is a huge agency, and while they may have a Nashville office their flagship locations are in New York and Los Angeles…of all places.

  • TBWA is a huge agency, yes. TBWA/Chiat/Day, one of their locations, is in Nashville.

  • Right…but I guess what’s throwing me about the post is the “of all places.”

    I figured you were either:

    A. didn’t realize TBWA/Chiat/Day was a global agency

    B. surprised they had an agency in Nashville

    C. amazed an agency in such a po-dunk (sorry if I’m reading too much into your post) town would be capable of producing something like that.

  • Yeah, maybe a little too much :). It’s just that most of what I post here (from large groups) usually comes out of San Francisco, Los Angeles, or New York. Plus, I think the Grammy ceremony happens in New York, so it seemed weird that the ad was produced in Nashville.


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