We hear about billionaires spending millions of dollars on ads, acquisitions, etc. It seems like a ridiculous amount of money, but that’s partially because us common folk think of the millions of dollars in the context of our own net worth. When Jeff Bezos spends a few multiples of what we will never make in a lifetime, it seems like a lot.
For The Washington Post, Michelle Ye Hee Lee and Youjin Shin made an interactive that instead looks at the spending as a percentage of net worth. The purchases suddenly seem less crazy (sort of).
It’s simple math but a nice way to make the spending scales more relatable.