Cinematic visualization

January 25, 2023

Topic

Design  /  , , ,

Using the third dimension in visualization can be tricky because of rendering, perception, and presentation. Matthew Conlen, Jeffrey Heer, Hillary Mushkin, and Scott Davidoff provide a strong use case in their paper on what they call cinematic visualization:

The many genres of narrative visualization (e.g. data comics, data videos) each offer a unique set of affordances and constraints. To better understand a genre that we call cinematic visualizations—3D visualizations that make highly deliberate use of a camera to convey a narrative—we gathered 50 examples and analyzed their traditional cinematic aspects to identify the benefits and limitations of the form. While the cinematic visualization approach can violate traditional rules of visualization, we find that through careful control of the camera, cinematic visualizations enable immersion in data-driven, anthropocentric environments, and can naturally incorporate in- situ narrators, concrete scales, and visual analogies.