Financial Times, in an effort to streamline a part of the data journalism process, developed templates for data stories. They call it the Story Playbook:
The Playbook is also an important driver of culture change in the newsroom. We have a rich and familiar vocabulary for print: The basement (A sometimes light-hearted, 350-word story that sits below the fold on the front page), for example, or the Page 3 (a 900–1200 word story at the top of the third page that is the day’s most substantive analysis article). For FT journalists, catflaps, birdcages, and skylines need no explanation.
The story playbook creates the equivalent for online stories, by introducing a vocabulary that provides a shared point of reference for everyone in the newsroom.
