Lena Groeger, writing for Source, shifts attention upstream from analysis to the design of forms in the data collection process.
Whether you’re filling out a form or building it yourself, you should be aware that decisions about how to design a form have all kinds of hidden consequences. How you ask a question, the order of questions, the wording and format of the questions, even whether a question is included at all—all affect the final result. Let’s take a look at how.
Census surveys, election ballots, and racial profiling. Oh my.
