How people read books

Jellybooks is an analytics company that evaluates how people read book, in a similar fashion in how a company like Netflix evaluates how customers watch shows.

Here is how it works: the company gives free e-books to a group of readers, often before publication. Rather than asking readers to write a review, it tells them to click on a link embedded in the e-book that will upload all the information that the device has recorded. The information shows Jellybooks when people read and for how long, how far they get in a book and how quickly they read, among other details

The charts above show what percentage of readers finish chapters of books, with chapters on the x-axis. There’s a quick drop-off for the beginning parts of the book, but it’s like once people reach a certain point, they’re like, well, might as well finish it.

Although I suspect there’s some averaging or smoothing. After the drop, it looks really flat. Or is reading behavior really that predictable?

Favorites

How to Spot Visualization Lies

Many charts don’t tell the truth. This is a simple guide to spotting them.

Unemployment in America, Mapped Over Time

Watch the regional changes across the country from 1990 to 2016.

Where Bars Outnumber Grocery Stores

A closer look at the age old question of where there are more bars than grocery stores, and vice versa.

Where People Run in Major Cities

There are many exercise apps that allow you to keep track of your running, riding, and other activities. Record speed, …