Metrocard purchasing workflows compared

Posted to Design  |  Tags: ,  |  Nathan Yau

The process to purchase a MetroCard for the New York Subway is different from the process to purchase tickets for the Bay Area Rapid Transit in San Francisco. From the flowchart above by Aaron Reiss, it’s clear that it takes a lot more screen touches to get a MetroCard, but that’s only part of the story. The interesting part is why the two systems’ machines are so different. Different timing means different goals.

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