Leading up to a Nike women’s 10k run, design studio Variable made FuelBand Fibers, an artistic interpretation of a week of activity from seven individuals.
To celebrate effort of preparing for the run Nike has chosen 7 influential runners equipped with FuelBands. Up to the minute Nike Fuel data was then collected 24/7 and delivered to Variable to tranform into beautiful artworks. This is how Fibers were born. 7 digital fibers growing when the person is working out, one for each day of training, stylized uniquely for the given runner.
So each fiber represents a day, each essentially a timeline from bottom to top. Thickness represents activity, and colors represent times when a person led in the FuelBand community. The results: organic.
See more details on what the visuals show and how it was made on the project page.