How people read books

Jellybooks is an analytics company that evaluates how people read book, in a similar fashion in how a company like Netflix evaluates how customers watch shows.

Here is how it works: the company gives free e-books to a group of readers, often before publication. Rather than asking readers to write a review, it tells them to click on a link embedded in the e-book that will upload all the information that the device has recorded. The information shows Jellybooks when people read and for how long, how far they get in a book and how quickly they read, among other details

The charts above show what percentage of readers finish chapters of books, with chapters on the x-axis. There’s a quick drop-off for the beginning parts of the book, but it’s like once people reach a certain point, they’re like, well, might as well finish it.

Although I suspect there’s some averaging or smoothing. After the drop, it looks really flat. Or is reading behavior really that predictable?

Favorites

Famous Movie Quotes as Charts

In celebration of their 100-year anniversary, the American Film Institute selected the 100 most memorable quotes from American cinema, and …

Interactive: When Do Americans Leave For Work?

We don’t all start our work days at the same time, despite what morning rush hour might have you think.

How We Spend Our Money, a Breakdown

We know spending changes when you have more money. Here’s by how much.

19 Maps That Will Blow Your Mind and Change the Way You See the World. Top All-time. You Won’t Believe Your Eyes. Watch.

Many lists of maps promise to change the way you see the world, but this one actually does.