Cinemetrics creates a visual fingerprint for movies
Each film is broken into segments, where each segment represents ten shots. Color changes with each movie and with each ten-shot chapter. And then the segments are set in motion based on the amount of movement in that chapter so that action sequences show rapid pulsations. For example, the first circle in the top left is Alien, whereas the last one in the second row is The Simpsons.
See it in action in the animated video.