Augmented reality taken to the extreme

Posted to Data Art  |  Nathan Yau

Augmented reality, a computer trick to place the virtual within the real world, has barely cracked its way into most of our lives, but it's easy to see how such a tool could get out of hand. At some point, we're going to have to raise our hands and say, "Okay, stop that's enough information. My head hurts." Or will we? Recent architecture grad Keiichi Matsuda explores the possibility of an augmented (hyper)reality where information is everywhere you go (video below).

The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.

There's so much augmentation in fact that it becomes hard to tell where virtual end and reality begins.

[via Data Driven]

2 Comments

  • SingeMonkey July 8, 2010 at 4:11 am

    I think designers of visual displays – heads-up displays, in-camera displays – must just laugh with derision every time they see this stuff. The principle there seems to be: “as much as you need and no more.”

    Otherwise it just distracts and irritates. I think the Hollywood, Minority Report type displays are going to look laughably quaint in 2025.

    I’m looking forward to the other side of augmented reality. An in-eye adblocker.

  • I think if people were getting paid to run advertisements in their kitchen like that, say.. 1000 ads becomes $200 USD/month towards rent, then it’s possible we would do this to ourselves. Scary thought.

    Running your in-house advertising for today:
    [==========| ] 2.5 hrs/55%

Favorites

Jobs Charted by State and Salary

Jobs and pay can vary a lot depending on where you live, based on 2013 data from the Bureau of Labor Statistics. Here’s an interactive to look.

The Most Unisex Names in US History

Moving on from the most trendy names in US history, let’s look at the most unisex ones. Some names have …

Top Brewery Road Trip, Routed Algorithmically

There are a lot of great craft breweries in the United States, but there is only so much time. This is the computed best way to get to the top rated breweries and how to maximize the beer tasting experience. Every journey begins with a single sip.

The Best Data Visualization Projects of 2011

I almost didn’t make a best-of list this year, but as I clicked through the year’s post, it was hard …