I love how major sporting events can captivate an entire country or region, especially when there's the data to show the collective pulse. We saw it during the Canada-United States hockey gold medal match. Everyone flushed together. Similarly, O2, a UK mobile service provider, shows us texting volume during the World Cup and highlights the points of interest. England scores a goal and there's a flood of text messages. Goooal.
They've got post-game too. There's a burst of messages after Rooney's rant: