Verizon has been running these ads lately that compare their 3G coverage to that of AT&T’s. In the ads a Verizon customer walks along on a speedy phone, and a US map pops up that’s covered in red. Later, an AT&T customer looks frustrated with a sparsely-covered AT&T coverage map. You’ve probably seen them by now, but if not, here are the Verizon ones.
AT&T subsequently filed a federal lawsuit against Verizon arguing that their map on those commercials were misleading – true, but misleading. Their argument was that the blank space on the AT&T maps implied no coverage at all, rather than just 3G, as the text on the screen says. That didn’t work, so AT&T filed another lawsuit.
Well, that obviously didn’t work either, as now we’re seeing new Verizon map commercials with Elves and such:
And so it seems the Verizon ads are here to say, AT&T are putting up some of their own maps, featuring Luke Wilson, to “set the record straight.”
Then there’s also this simple comparison chart:
Finally, what’s Verizon’s response to all of this? It’s this:
AT&T did not file this lawsuit because Verizonâ€™s ‘Thereâ€™s A Map For That’ advertisements are untrue; AT&T sued because Verizonâ€™s ads are true and the truth hurts.
Indeed. I don’t think many businesses will be following this whole data transparency movement any time soon.