Pepsi and Coca-Cola Logo Design Over the Past Hundred Years

There have actually been some subtle changes in the Coca-Cola logo but not nearly as dramatic as the Pepsi logos. I personally think the new Pepsi design is atrocious. They should have stopped in 1973.

[via clusterflock & Daily Dish & Consumerist]

UPDATE: As some of you pointed out in the comments, Coca-Cola has in fact made quite a few logo changes, and the evolution is probably not as straightforward as the above graphic suggests. No doubt there was some overlap as well as issues with stuff getting hand-drawn. There was probably a good bit of market testing in the later years too – which is why I put this in the “miscellaneous” category. In any case, here is a revised version from Brand New:

coke_pepsi_chart_revised

P.S. The new Pepsi logo is still ugly.

19 Comments

Favorites

How You Will Die

So far we’ve seen when you will die and how other people tend to die. Now let’s put the two together to see how and when you will die, given your sex, race, and age.

A Day in the Life of Americans

I wanted to see how daily patterns emerge at the individual level and how a person’s entire day plays out. So I simulated 1,000 of them.

Real Chart Rules to Follow

There are rules—usually for specific chart types meant to be read in a specific way—that you shouldn’t break. When they are, everyone loses. This is that small handful.

19 Maps That Will Blow Your Mind and Change the Way You See the World. Top All-time. You Won’t Believe Your Eyes. Watch.

Many lists of maps promise to change the way you see the world, but this one actually does.