Pepsi and Coca-Cola Logo Design Over the Past Hundred Years

There have actually been some subtle changes in the Coca-Cola logo but not nearly as dramatic as the Pepsi logos. I personally think the new Pepsi design is atrocious. They should have stopped in 1973.

[via clusterflock & Daily Dish & Consumerist]

UPDATE: As some of you pointed out in the comments, Coca-Cola has in fact made quite a few logo changes, and the evolution is probably not as straightforward as the above graphic suggests. No doubt there was some overlap as well as issues with stuff getting hand-drawn. There was probably a good bit of market testing in the later years too – which is why I put this in the “miscellaneous” category. In any case, here is a revised version from Brand New:


P.S. The new Pepsi logo is still ugly.



Years You Have Left to Live, Probably

The individual data points of life are much less predictable than the average. Here’s a simulation that shows you how much time is left on the clock.

Famous Movie Quotes as Charts

In celebration of their 100-year anniversary, the American Film Institute selected the 100 most memorable quotes from American cinema, and …

A Day in the Life of Americans

I wanted to see how daily patterns emerge at the individual level and how a person’s entire day plays out. So I simulated 1,000 of them.

The Most Unisex Names in US History

Moving on from the most trendy names in US history, let’s look at the most unisex ones. Some names have …