Pepsi and Coca-Cola Logo Design Over the Past Hundred Years

There have actually been some subtle changes in the Coca-Cola logo but not nearly as dramatic as the Pepsi logos. I personally think the new Pepsi design is atrocious. They should have stopped in 1973.

[via clusterflock & Daily Dish & Consumerist]

UPDATE: As some of you pointed out in the comments, Coca-Cola has in fact made quite a few logo changes, and the evolution is probably not as straightforward as the above graphic suggests. No doubt there was some overlap as well as issues with stuff getting hand-drawn. There was probably a good bit of market testing in the later years too – which is why I put this in the “miscellaneous” category. In any case, here is a revised version from Brand New:

coke_pepsi_chart_revised

P.S. The new Pepsi logo is still ugly.

19 Comments

Favorites

Top Brewery Road Trip, Routed Algorithmically

There are a lot of great craft breweries in the United States, but there is only so much time. This is the computed best way to get to the top rated breweries and how to maximize the beer tasting experience. Every journey begins with a single sip.

Reviving the Statistical Atlas of the United States with New Data

Due to budget cuts, there is no plan for an updated atlas. So I recreated the original 1870 Atlas using today’s publicly available data.

The Most Unisex Names in US History

Moving on from the most trendy names in US history, let’s look at the most unisex ones. Some names have …

Where Bars Outnumber Grocery Stores

A closer look at the age old question of where there are more bars than grocery stores, and vice versa.