Data Underload / age, social media

Social Media Usage by Age

By Nathan Yau

Social media apps are on a lot of phones these days, but some tend towards a younger audience and others an older. Some are common across the population. Here’s the breakdown by age for American adults in 2021, based on data from Pew Research Center.

Snapchat, TikTok, and Reddit tend towards a younger audience, as you might expect. Facebook most common in the oldest group seems right. Nextdoor likely rises with home ownership, so that seems to make sense. LinkedIn relies on employment, so the bump up at middle age makes sense.

I did not expect Pinterest to rise so high in the ranks with age. Scrapbooking?

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Social Media Usage by Age

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