IBM has been spreading the whole “smarter planet” spiel for a while now, but in the past few days, they’ve revealed the punchline. It’s data. The key to a smarter planet is learning how to process and extract information from the 15 petabytes of data we generate per day.
Surprising? No, not at all. Data’s the hot thing right now, and that’s where the money’s at. Learn how to process all of it and you’re gold.
Alright, enough chatter. Let’s see the babies and old guys with glasses. That one IBMer kind of looks like Santa Claus, no?
It’s all a little fluffy and rainbows and lollipops but still fun to watch. Check out the IBMadvertising channel on YouTube for more.
Hey that santa claus is the IBM guy from the TV show the Colony, coincidently he’s an Electrical engineer so he doesn’t really deal with data that much.
IBM recently acquired SPSS, a software package for analyzing large quantitative data sets. This is probably their effort to capitalize on their investment. Unfortunately, they make it sound very simple. But that’s advertising, isn’t it?
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