What day is it? It’s Data Privacy Day!

Today is Data Privacy Day 2010, apparently. Was there a Data Privacy Day 2009? I dunno. To be honest, I didn’t even care all that much about data privacy a couple years ago.

But it’s grown in importance as everything goes digital (and Google acquires every business under the sun).

Take a moment and think about what Google knows about you. Correspondence and contacts via email, schedule via calendar, interest via feed reader, purchases via Checkout, and most importantly your day-to-day via search. How do you feel about a single company knowing that much about you? Don’t you want to know how they use all that data and more importantly, how they protect it?

In uh, celebration (?) of Data Privacy Day, Google shares this lovely video with us:

Obviously, Google is just one example though. How about your medical records? Those are going digital. How is that data stored? Who has access? Do you want Dwight Schrute digging into your medical history? How many questions can I fit into a single post? Be wary, or this could happen to you.

And so let us raise a glass in celebration of Data Privacy Day. Maybe not much of a concern for most of us, but you should at the least have it on your radar and be thankful that there are those working on keeping your digital self secure.