Infographics devolved a bit in recent years, but there was a time the term wasn’t immediately associated with content marketing. (And there is still plenty of good infographic work that actually informs.) National Geographic is one such source of inspiration, and now you can get a best-of collection in book form that spans over a century.
With an essay by Nigel Holmes, charting the evolution of National Geographic over the decades and its pioneering use of graphics, as well as four fold-outs mimicking original pull-outs or inserts in the magazine, the book stands as a defining record of one of the world’s best-known publications as much as it is a beautifully presented repository of discovery and learning.