Gustavo Turner for Logic on his experiences covering the porn industry and the introduction of data into the stream:
Over the course of these experiences, I learned about a major new force reshaping the industry: data. That day on set, the director’s instructions came directly from the production company, which decided on the topic and vetted the script. And the company based its creative direction on specific fantasies proposed by paying customers on an online forum that it owned. […]
In the pre-internet days, a producer might notice that a particular kind of porn movie sold well, and then try to make more like it. Today, a corporate porn conglomerate can analyze a continuous stream of information from online viewers, who supply feedback in the form of comments, and leave behind a data trail as they travel around porn sites.
What a time to be alive.
