Twitter vs. Facebook: What people share

Posted to Statistics  |  Tags: ,  |  Nathan Yau

Edwin Chen, a data scientist at Twitter, took an in-depth look at what people are more inclined to tweet on Twitter and like on Facebook. He used FlowingData as his main data source, but also analyzed Quora, xkcd, and New Scientist. The main finding:

Twitter is still for the techies: articles where the number of tweets greatly outnumber FB likes tend to revolve around software companies and programming. Facebook, on the other hand, appeals to everyone else: yeah, to the masses, and to non-software technical folks in general as well.

I saw the analysis when it was posted over a year ago but never got around to sharing it. It crossed my desktop again recently. The results still seem to apply.

From a practical standpoint, I don't think about whether or not people are going to share something more on Twitter or Facebook before I post it. I just link to what I think is interesting. However, when I post something with a poop or fart joke in it (so half the time, basically), I make sure I share it on Facebook, which I have to do manually. Because you know, bowel movements have universal appeal.

1 Comment

Favorites

Think Like a Statistician – Without the Math

I call myself a statistician, because, well, I’m a statistics graduate student. However, the most important things I’ve learned are less formal, but have proven extremely useful when working/playing with data.

How We Spend Our Money, a Breakdown

We know spending changes when you have more money. Here’s by how much.

The Most Unisex Names in US History

Moving on from the most trendy names in US history, let’s look at the most unisex ones. Some names have …

Watching the growth of Walmart – now with 100% more Sam’s Club

The ever so popular Walmart growth map gets an update, and yes, it still looks like a wildfire. Sam’s Club follows soon after, although not nearly as vigorously.