Urban datasexual

Posted to Self-surveillance  |  Nathan Yau

Dominic Basulto parallels the urban metrosexual to those who collect personal data.

The same cultural zeitgeist that gave us the metrosexual – the urban male obsessive about grooming and personal appearance – is also creating its digital equivalent: the datasexual. The datasexual looks a lot like you and me, but what’s different is their preoccupation with personal data. They are relentlessly digital, they obsessively record everything about their personal lives, and they think that data is sexy. In fact, the bigger the data, the sexier it becomes. Their lives — from a data perspective, at least — are perfectly groomed.

The difference is that metrosexuals spend their time accentuating their best features and hiding their flaws, whereas personal data collectors spend their time at Quantified Self meetups telling others the weird and interesting things they found.

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