Maps as kaleidoscope in Rorschmap

Maps aren't just a way to see directions from point A to point B anymore. In some cases, they're not even meant to show location. Rorschmap by James Bridle is a kaleidoscopic map that is more eye candy than anything else:
Rorschmap is cartographic navel-gazing, a reframing of the map. It will not help you find anything. We are bored with your squares and your margins. We want new shapes and new dimensions, the unicode snowmen of visual representation. †‡†, as the man said.
Enter a location and Rorschmap does the rest. Click go on the top right and the map will start to pan, which makes for a pretty animation.
[Rorschmap via Waxy]
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I hope the taxpayers didn’t pay for this in some way or other.
Question is what do we perceive when viewing those, and how does our shrink interpret that.