I trust we’ve all seen the OldSpice YouTube campaign by now? This graphic from Know Your Meme categorizes videos by who they were directed to and how many views they received. For example, a video to Joe Blow would be in the low-profile category, while responses to Alyssa Milano go to the high-profile category.
It’s fun subject matter and interesting to look at, but it does miss some chances to be more informative. I mean, the story here isn’t just number of views. It’s more about the distribution of views and videos. We don’t really get that from these visuals. Instead the main thing we get out of the graphic is the five most viewed videos.
That’s not to say it’s bad. But there is a good amount of room for improvement. How can we make this graphic more meaningful and tell a more complete story? Here’s the full-sized version. Leave your constructive comments below.