Need a new logo? Use this flowchart to decide

Posted to Misc. Visualization  |  Tags:  |  Nathan Yau

This flowchart from Watermark Design helps you decide if you need a new logo. Oddly enough all paths lead to Watermark's logo design services. That is unless you think designers have no concept of reality and scream when someone tells you art is important to business, and you happen to be an international spy. Hm, interesting. [via]


  • It leads to a dead end or an endless loop after “be honest” and there are other Yes/Nos missing, too. Not sure if I would hire a company that publishes such a graphic.

  • Waste of Time August 6, 2010 at 5:29 am

    This post was a waste as was that logo. It’s a marketing piece and a bad one at that. This has nothing to do with data and simply shows that the firm that created it is so pompous to believe that logos solve business problems.

    You’ve always published useful and interesting things. How about some editorial review next time? Just because there are lines and yes/no’s, doesn’t mean that it is worthy of a data visualization blog.

  • Where’s the click for big? I’m not gonna try and read that!

    • No click for big, not even on their site. Typography in that image was awful, and their own logo reads “um” instead of “wm” for watermark. Can’t tell what direction the lines are leading in the flowchart. Cute idea but execution D+.

  • I think it is just a funny way of saying we can do it… I guess whenever you recieve this picture you know that they are a design company…

    and I guess they have already told you it’s a joke…

    If they have asked you to read it through carefully before signing the contract don’t do it… but you already know this… don’t you?

  • oddly enough, all paths lead to their logo… actually, no. One is
    / did you pay someone / yes / are they professional designers / yes / did you pay them in beer / no / well done.
    Amusing – I would have changed the sizes of the various squares to reflect the preferred path for a potential customer.

  • You all take yourselves WAY too seriously.


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