advertising

As you probably know, Twitter (and all social media) collects data about you and infers your likes, dislikes, wants, dreams, hopes, etc. Sam Lavigne set up a scraper to find…

We browse online, we see ads, and we buy stuff. The better-targeted the ads are, the more likely that we buy stuff. So of course advertisers continue on ways to…

Airports conjure thoughts of security, bag checks, and cramped spaces, and flights are hardly something to look forward to. British Airways wants to bring the magic back with these real-time…

In the 1980s, students and researchers at UCLA, led by marketing professor Alan Andreasen, found some interesting spending patterns when people approach major life events. [W]hen some customers were going…