Gambling data as a proxy for excitement in sports

Mar 17, 2014

After he noticed gambling odds fluctuate wildly at the end of a football game, Todd Schneider realized a correlation between betting odds and game excitement. The Gambletron 2000 is a fun look into the proxy.

It occurred to me then that variance in gambling market odds is a good way to quantify how exciting a game is. Modern betting exchanges allow gamblers to bet throughout the course of a game. The odds, which can also be expressed as win probabilities, continually readjust as the game progresses. My claim is that the more the odds fluctuate during a game, the more exciting that game is.

Games and odds update automatically up to the minute, with a highlight on the “hotness” of games, or the amount of variation over time. A blowout game shows a line that heads towards 100 percent probability that a team will win, whereas a comeback game shows a dip towards 100 percent for one team and then a trend back towards 100 percent for the opposition.

I had the odds for the Golden State-Portland game open for part of the time tonight, and it was kind of a fun accompaniment.

Mobile alert app for sports, anyone? Current offerings are abysmal.

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