Super Bowl ad costs vs. company profit during game

Posted to Statistical Visualization  |  Tags: ,  |  Nathan Yau

ad-spending-and-profits-smallerRitchie King for Quartz compared money spent on Super Bowl ads — now about $3.75 million for a 30-second spot — to how much the companies make on average in 3 and a half hours (the average length of a game).

It's impossible to say exactly how much a successful Super Bowl ad ultimately earns a company. Surely the Wassup commercials were a huge boon for the Budweiser brand—but how huge?

One thing is clear though: for the biggest advertisers, that $3.75 million is truly a pittance. In fact, some of them make almost as much in profits in an average 3.5 hours—roughly the time it takes to air the Super Bowl itself.

Note that spending (on the bottom) is total between 2002 and 2011, and the vertical scales are different (so it probably would've been good to give more visual separation between the two charts), but still, kind of an interesting perspective.

Favorites

Most popular porn searches, by state

We’ve seen that we can learn from what people search for, through the eyes of Google suggestions: state stereotypes, national …

Interactive: When Do Americans Leave For Work?

We don’t all start our work days at the same time, despite what morning rush hour might have you think.

19 Maps That Will Blow Your Mind and Change the Way You See the World. Top All-time. You Won’t Believe Your Eyes. Watch.

Many lists of maps promise to change the way you see the world, but this one actually does.

Reviving the Statistical Atlas of the United States with New Data

Due to budget cuts, there is no plan for an updated atlas. So I recreated the original 1870 Atlas using today’s publicly available data.