There's a lot of history behind the New York City subway map, but despite all the revisions, people (especially out-of-towners) still find it hard to navigate the underground. Designer Eddie Jabbour took his frustrations and put that energy towards a heavy redesign. After the MTA rejected it, he put it up in the Apple Store as KickMap, so that people could at least make use of his map on their iPhone. So far, a quarter of a million of people have downloaded it.
All of the choices I made were aimed at trying to make the user experience as seamless and pleasant as possible. Clearly I'm striking a chord, as over 250,000 people (and counting) have now downloaded copies of the KickMap from iTunes. That's really great but I still want the KickMap -- or something superior -- to replace the current one in the subway system. I want people to be comfortable and even happy when using our unbeatable 24-hour subway system.
To be honest, I don't remember the map being all that confusing when I was there. But what I do remember is that I hated holding that giant map folded up in my back pocket screaming tourist. It would've been great to have that on my mobile.