Maybe there's something to this whole data science thing after all. Mike Loukides describes data science and where it's headed on O'Reilly Radar. It's a good read, but statisticians get clumped into suits crunching numbers like actuarial drones:
Using data effectively requires something different from traditional statistics, where actuaries in business suits perform arcane but fairly well-defined kinds of analysis. What differentiates data science from statistics is that data science is a holistic approach. We're increasingly finding data in the wild, and data scientists are involved with gathering data, massaging it into a tractable form, making it tell its story, and presenting that story to others.
What is data science? It's what well-rounded statisticians do.