One company that’s caught my eye over the past year is the Berg design firm (formerly Schulze & Webb). Their interdisciplinary approach to design has resulted in a number of innovative and smart uses of data. The project entitled “Here and There” approaches visualizing geographic spatial data in a way that I’d never seen before, building meaningful relationships between elements (buildings, streets, island and water, color codings, grids, etc.) in the visualization of the City. Based on the simple premise of a dynamic point of view (imagine flying overhead in the motion of a growth curve), the work builds an interesting perspective of an already well-known space. Important to note is the less obvious complex interaction between the representation of scale and a shifting point of view. Louder but softer.