A Bunch of Japanese Women’s Bra Responses

Posted to Data Art  |  Nathan Yau

Uniqlo gathered hundreds of responses from a couple hundred Japanese women about bra size, makeup, and shopping and put it into this sort of 3-d world of short video clips. Questions appear at the top, you get a few random video responses, and then the animation zooms out to show you the rundown. I can’t say I know what exactly is going on since I don’t know Japanese, but I’m guessing… bra commercial? OK, yeah, I have no idea.

[Thanks, @carolinavallejo]

3 Comments

  • I understand Japanese and it doesn’t say it’s a commercial. Strangely, it rather looks like a market research report (!). Did you notice the cool filtering feature in the lower left side? When you apply them, you get only the respondants that fit the filter criteria, and get their answers to the questions asked in the upper left corner. Quite cool.

    Who said Voice of Customer?

  • In addition to the filter – if you look in the bottom right you can switch it into English mode ;)

  • @Jacques, Ryan – Thanks, guys. I was at my parents’ house for the weekend where their so-called DSL is about as fast as a 56K modem, so didn’t have the patience to do much exploring :P

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